MOBILE GROWTH IS ACCELERATING...
Developed nations are at 100% effective mobile penetration. Developing nations are ramping quickly.
Smartphones drive the majority of all internet traffic.
Mobile advertising has already eclipsed desktop web advertising. Mobile commerce will soon be larger than desktop web as well.
... BUT MOBILE IS WROUGHT WITH FRICTION.
App developers are struggling with little promotional, monetization or UX/UI support.
Investors are betting millions in an ecosystem evolving faster than they can keep up.
Traditional businesses are challenged to find profitable growth in the rapidly evolving mobile ecosystem.